Have you heard of behavioral economics? 

It’s the study of why people actually buy things.

I’ve been studying its best practices so I could test them in my business and let you know what works.

Mid-term Gifts are the first things I’m testing.

I summarized it in the video below.

You can use the idea of creating small surprises in any business. It’s a sure-fire way to delight your clients/tenants/residents.

Check out what I mean. Watch the short video below.