Well this is pretty clever.
In my 40 Ways book, I talked about viewing your property as an ad platform.
And specifically suggested using the back of your fence to market to the people on the street. The brilliant Chris Clothier gave me the idea.
Anyway, you can understand why I slammed on the brakes when I saw this mini-billboard. I love to see good ideas put into practice.
I don’t know the financial details of this mini billboard that’s placed near the exit of a local grocery store parking lot. I don’t know who is paying how much to whoever for the right to post this sign. But I do know this fence advertisement gets a lot of eyeball from people in this upper middle class neighborhood.
It’s valuable real estate!
So, what do you think? Does this look tacky? Or do you think it’s something that might work to bring in more passive income at your rental? Leave a comment.
Read my other blogs and articlesfor creative ways to increase profits from rental properties:
- 40 Ways to Increase the Net Income of Your Property
- Long term vs. Short Renting with Airbnb: How to make money on AirBnb with maximum profit
- Guides on how to increase rental property equity
- Landlord Tips: How Using the Rule of Five Can Make a Landlord Richer
If zoning allows it & the ad/client isn’t inappropriate for the area (ie. stip club, pawn shop, etc.), it seems ok to me. I’m pretty “forward” thinking though. I find this kind of neighborhood to be rather image conscious (at least around the metro Denver,CO area). For example, now that CO has embraced pot, it’s still pretty hush-hush in neigborhoods like this. Many of these folks are smoking on the down low, but don’t want their public image tainted. So, hard to say if the advertising would go over with that crew or not. I think many would consider it to tarnish the purity of the neighborhood’s image.
Looking at the realtor’s sign above, it is simple, understated while getting the message across without overwhelming or detracting from the property. The fact that the sign is affixed to a stand-alone structure that complements the fence behind it is a plus. It reflects a sensitivity to the overall esthetics of the property and the neighborhood. That, in turn, reflects positively on the realtor which may likely attract business instead of complaints.
If the advertising message fits the area, is communicated simply and presented in an attractive way that is sensitive to the population and surrounding properties, it can be a winner.
If the ” mini-billboard” is within zoning regulations, I would limit the use only to certain craftspeople. For example, if someone installed a new roof on my property, I would allow them to advertise for a fee. Potential “clients” can see my roofer’s handiwork and call for estimates. Other businesses like Joe’s Restaurant or Tammy’s Beauty Salon would add to the blight!
That’s an interesting idea to let someone advertise on your fence. I would think that would be a nice way to earn a bit more spending money. I’ll have to consider doing that if I have a fence installed around my house.